Customized Marketing Solutions for Your Business
Learning how to implement customized marketing solutions to promote the reputation of your business is imperative. It is one of the key elements to use the right blend of marketing tools for your particular brand. In order to ensure you get the most bang for your buck, we will show you how to find the best affordable online marketing solutions to fit into your plan of attack.
One of the many perks of having an online business website is the fact that you can advertise your products and services for free or for a very low price.
Affordable customized marketing solutions are still possible; except that on the internet, you need to put a viral marketing campaign in the right place - otherwise your targeted audience will never find it.
Today, most companies pay for that service – making their business website, product or service visible to the people that they’re targeting. This process involves a lot of methods and strategies, including very popular ones like search engine optimization (SEO) or link building. It takes time, effort, and technique.
For our top ten viral marketing examples, follow this link. Although some of the viral marketing examples seem quite simple, it can take some major innovative brain storming to come up with some ideas that make real money. This is why most companies hire other people to do this job, but often these services come with a considerable price.
Affordable Online Marketing
There are many ways to market your business online. Most will take time, and effort, but not every method has to be costly. Customized marketing solutions can be available and there are many affordable online marketing resources available for your business website.
Now, there may be a few internet marketing companies that do offer reasonably priced packages for coming up with customized marketing solutions for your online business, but most of the less-costly marketing strategies can be done through your very own efforts.
Do-It-Yourself Customized Marketing Solutions for your Online Business
Each business has its own marketing needs, and targeted audience. You should have a clear idea of these essentials first before trying out a few of the following ideas:
Improve your SEO Campaign
Customized marketing solutions for your business won’t be complete without search engine optimization strategies. Having your websites at the top of a search results page is a surefire way of getting your products or services to people who are looking for what you sell. Dr. Ralph F. Wilson, E-Commerce Consultant, once wrote that the goal of SEO is not to deceive search engines, but to give them generous hints on what your website is about.
Next Level Sites is a cutting edge company which integrates specialized SEO Web development and customized marketing solutionsinto all of their clients' websites.
Along with strategies to increase your online traffic, such as regular writing of original content loaded with your keywords on your website, Dr. Wilson has also written a very helpful article, “A Web Marketing Checklist: 32 Ways to Promote Your Website” that describes in detail what you can do to your web pages to make them more SEO-friendly.
Promote your website Offline
Just because your business is online doesn’t mean you can’t use traditional marketing methods and advertise offline. Create business cards, letterheads, calendars, etc with the URL of your business and give them away.
A great to use affordable online marketing is to advertise your business website in newspapers and the Yellow Pages, even if your business is entirely online! Janet Attard’s article on “24 Low-Cost Ways to Promote Your Business” has many affordable ideas on promoting your business offline.
Another addition to your customized marketing solutions is the very popular link building strategy. Building links on the internet is an excellent way of increasing popularity and reputation. It helps customers to find you faster on the internet, and search engines tend to think that by having many links pointing in and out of your site, your website is very useful. Form links by creating and submitting articles to article directories, such as ezinearticles.com and Avenstar.com, and submitting your site to business directories like Google Directory and DMOZ Open Directory Project.
Marketing through E-mail
Another great new way to get your business more exposure is to submit your business' profile to the VoteForUs Business Spotlight/ Affordable Web Promotion page. This is a no-brainer because it's free, and it gives you the perfect opportunity to be seen in the best light.
Joining online communities, forums and social networking sites, and building relationships with people who have similar interests with you or your business is another form of advertising, and builds a reputation with your peers, potential customers and the whole community.
For the top 14 Social Networking websites which your business website should be a part you need to follow this link. Other ways of getting your business' presence known include writing press releases, asking visitors to bookmark your website, and posting comments on related blogs.
Add a Business Signature to your Emails or Send Out a Newsletter. There are many eamil marketing companies that offer services where there store your emails in there data base, and each time a visitor signs up for your blog or ezine their email is instantly added to your database.
Ezines are a great way to let your visitors what's new with your business. Offer them information that is exclusive, give them discount coupons, and enlist their aid in ways that are innovative and fun. The ones that continue to opt-in are like gold. Treat them well by continuing to provide them with valuable information.
Here are of few of the email marketing companies with excellent reputations:
Use of Other Social Media: Blogging/Podcasting
Susan G. Hauser’s article, “4-Ways to Market Your Business Online”, shows you how these can be an asset to your customized marketing solutions.
For our top ten social networking sites visit the What is Social Networking page. There are a couple of bonus picks on that list. If you haven't jumped on the Social Networking Bandwagon, it's time. Because if you don't, millions of others that do will have the edge. Try it, and you will be hooked.
Low-Cost Advertising (Pay-Per-Click)
Google AdWords and Yahoo Search Marketing can be effective and affordable. Just make sure to use tools, like the Google traffic estimater, so that you don’t spend too much.
Pay-per click doesn't really fall into the category of affordable online marketing, however it can be powerful if you do your research. Per per click is especially good if you have a niche product. And there is a great new per perclick program that came out recently that you can check out on the Manifest Passive Income website.
Developing Partnerships with Complementary Businesses
Joint ventures create multiple ways to get the word out. The new word on mouth has a cause to reach a multitude of different areas when you join in partnerships with like-minded business people.
There are various ways joint ventures can be a win-win for both parties. One example is a small company decides that want to gain new clients by offering live seminars at a nice venue. They may partner with someone who has a related business, and has experience in the past of holding succesful seminars.
The seasoned speaker may get up to make his own pitch, put close by telling the audience how great and valuable their partner's services are. The seasoned professional gets his face and business out there free of charge, and the person new the the seminar circuit gets promoted by someone with credibility. For an example of this type of joint venture read about the Presidential Medal of Merit winner, and mentor to milllions teaming up with the experts on creating passive income.
Discover the secret to success. Learn some valuable Customer Service Tips for Restaurant Owners.
Ways to Wow your customers - learn the meaning of the question, "What is Marketing?"
Do you know the answer to the question, "Why is Customer Service Important?"
Read some amazing Success Stories of Entrepreneurs. They understand the importance of taking care of the customer.
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